Service · Google Ads
Google Ads for companies that want customers, not clicks
On Google you don't have to convince anyone they have a problem — they are already searching for the answer. Our job is to make sure they find you, at the right price, and that you can prove how much business came through that door.
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Included in the service
- Search campaigns on the keywords with real buying intent.
- Performance Max and Shopping when your catalogue justifies it.
- Remarketing and Display to win back the people who didn't convert first time.
- YouTube when the product needs explaining before it sells.
- Full measurement: conversions, calls, forms and value.
What we fix
The five holes we find almost every time
When we audit a Google Ads account that has been left to run on its own, the pattern repeats. These are the places the budget leaks out of.
Searches you don't want
You're paying for “free”, “reviews”, “jobs” or your competitor's brand name without meaning to. Serious negative-keyword work cuts that spend and sends the budget back to what sells.
Badly tracked conversions
Either there are no conversions at all, or every page view is being counted as a sale. If the input data is wrong, the algorithm optimises toward the wrong thing. That gets fixed first.
Everything in one campaign
Different services, different margins and different areas all competing for the same budget. We split by intent and profitability so you can decide where the money goes.
Generic ad copy
Copy that would suit any company in the sector makes nobody click. We write ads that answer the specific search and filter out the people who don't fit.
The landing page doesn't help
You can build a perfect campaign and lose it all on a slow page with no clear form. We tell you exactly what to change and why.
Automated bidding with no guardrails
Smart bidding works when it has correct data and clear limits. Without them it eats the budget in three days. We set the framework.
What you get
What's on the table every month
You will never have to ask where the money went.
- Active account management: weekly review of search terms, bids, ads and budgets.
- A clear report: spend, leads, cost per lead and how it's trending.
- Full access to your Google Ads account and your data, always.
- Next month's plan: what we're going to test and what we expect to happen.
- One contact person who knows your business and answers your messages.
Let's start with a free audit of your account
If you already run campaigns, we'll tell you what's broken and what we'd do. If you're starting from zero, we'll tell you where to start. No cost, no commitment.
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